Aptus, helping you use digital technology and social media to acquire new business, grow existing customer value and enhance your brand.

Welcome To Aptus

“It is not the strongest of the species that survive, nor the most intelligent, but the one that is most responsive to change” – Charles Darwin

All our lives are subtly but significantly changing, from how we communicate and form social groups, to who we trust for information and how we decide what to buy. These changes are driven by a rich mix of social media tools and digital technology which not only enhance our lives but also provide opportunities for product suppliers to gain new business, increase customer value and enhance their brands.

Our site aggregates the latest digital and social media news, videos, blogs and web thinking. It also shows how we can help you and your business to benefit from digital change through:

Digital Training

Digital Advice

Digital Delivery

Digital Training

Digital Advice

Digital Delivery

Blogs

At a recent workshop I ran for asset managers, one of the delegates, in a rather superior tone, stated “We don’t have client’s, we have investor’s”. His contention was that people with money to invest behave differently to everyone else.

Surely the time has now come to put this myth to rest?

LinkedIn is a free social network for business professionals that in just 7 years has grown to over 75 million members in over 200 countries. It is an excellent tool to help you expand your business network, stay abreast of industry issues, and exchange mutually beneficial ideas with your peers.

So given the importance of networking for financial advisers, here’s all you need to know about LinkedIn to get started.

Last Friday a Tokyo based designer tweeted and in so doing brought the number of Tweets in the 4 years since Twitter launched to 20 billion. That’s impressive growth so no wonder the web is awash with articles on how businesses can use Twitter.

However, what is less well known is that the total number of tweets ever sent is less than the 24 billion emails that are sent worldwide EVERY DAY!!! So why do IFAs & Financial Planners continue to overlook email, the ideal tool for keeping in touch with their clients?

Article of the week

 

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