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These four questions are a great way to hone in on the value you provide, and ensure that your network’s perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe it because I see this alignment in action every day. Here are some questions I ask myself on a regular basis to make sure my self perception and my network’s perception of me remain aligned. Is your self perception and network’s perception aligned?
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In social media, questions, and not answers, dominate the landscape for branded digital programs. Anyone who tells you otherwise, is misinformed. The answers that reveal strategy and direction are ours to discover, however it’s our responsibility to take the initiative to answer our own questions and accordingly, pave the roads for experimentation and experience. It is in these journeys where we learn everything and as such, become the experts we sought in our quest seek direction and validation. |
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Following my previous post about how Google could develop a killer (and extremely low-cost) social media monitoring platform, I thought I'd share details on how you can go about creating one of your own. Think of this as a DIY tutorial for creating that brand monitoring platform you've been meaning to get up-and-running. |
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Post from John Cass' blog:Where Brands Can Engage Customers On Twitter And Social NetworksI read Brian Solis' post "On Twitter and Social Networks, Brands Benefit from Conversations," with interest. |
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Why should you use social media to engage with your audience? Where does the return come from?
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A great treatment of Social Media and Brand Management
Presentation (click to view):
Digital Branding and Social Media (1 vote) |
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