This section provides information on developments in Social Media technology

Digital technology refers to a range of data delivery mechanisms that affect how we:

• Access entertainment (TV, Music, Radio etc)
• Communicate and interact with each other (mobile, internet, convergent etc)
• Form social groups and communities (real world networks, cyber networks etc)
• Access information (professional opinions, network member comments etc)
• Make our purchase decisions (supplier information, user reviews etc)

Over the last 10 years digital technology has changed our lives in a variety of ways:

The aim of this section is to provide detailed definitions for the various social media tools plus relevant articles applicable to each tool. This library will obviously grow over time so if you come across any content which you feel should be included please feel free to contact us.