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Time To Take Mobile Seriously

Submitted by Bob Bevan on Sat, 03/04/2010 - 11:50
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The recent Post Magazine roundtable on ‘Mobile Technology’ is hopefully a sign that financial services is at long last beginning to pay attention to this critical communications tool.

Women use social mobile more than men


demographics social networking activity on mobile devices

demographics of social media use on mobile devices

Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. You may be surprised to discover women were found do use their phones to “tweet” and “friend” 10% more than men.

5 Terms That Signify The Future Of Mobile Marketing

 

 Niche-based-mobile-marketing-firmsFor many marketers, considering mobile marketing year after year is the same story. The year starts off with lots of hype about it finally being the "year of mobile marketing" ... and after a month or two, the excitement dies down and reality hits. Most teams realize that they lack the experience or knowledge on what type of messages people will actually engage with and bow to the fear that only a fraction of the people they care about will respond to advertising or marketing in a mobile environment. Predictably, their attention turns elsewhere and mobile marketing initiatives stall. Is this year really going to be any different?

Banks and finance companies were early adopters of mobile but are still learning whether it works best as a marketing or service channel

Banks and finance companies were early adopters of mobile but are still learning whether it works best as a marketing or service channel.

Get Your Mobile Workin'... In 3 Years Mobile will Rule... Gartner study

Is your website mobile-friendly? Mobile Internet use has been rising over the last few years, and it may be time to get serious about optimizing your website for mobile access.

Growing number of smartphone users bodes well for mobile web

Many key developments in digital media stand poised to redefine the way we consume content across platforms in 2010. Among these will be the introduction of paid-for content, further blurring of traditional TV broadcasting and online video distribution, and a significant acceleration in mobile internet use. This last is particularly important, for while content will continue to converge under the digital umbrella, the mobile internet can bring it to a wider and more consistently engaged audience.

2010- The Year of the Mobile App

Japanese social networking – it’s all mobile

A view of Shibuya crossing, an example of Toky...

Three-quarters of Japanese social network users access the sites only from their mobile phones.

LinkedIn’s iPhone App Gets a Major Upgrade

The benchmark for mobile social networking was raised to new levels with Facebook 3.0 for iPhone. With a customizable home interface, multimedia upload and management capabilities, and dozens of new improvements and features, it got a lot of attention.

Predictions for changes in mobile industry

Smarter apps and a growth in technological availability mean mobile traffic levels could go into orbit next year
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