While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.

Traditional Marketing versus Social Media

Traditional marketing gives the illusion of control, because it doesn't require you to listen, respond, or accommodate people who don't agree with you or don't care for what you've said, or modify your communications based on peoples' reaction to it.

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A great backing track adds considerable interest to a montage of social media ROI statistics

Why should you use social media to engage with your audience? Where does the return come from?

An entertaining exploration of ROI and Social Media

The Importance of a Social Media ROI Diagnostic

Posted: October 22, 2009

I’m going to be going much more in depth with social media ROI in the coming months so I’m hoping you stick around with me.  My co

What’s Wrong With Social Media Marketing Strategy

by Tom Webster on October 12, 2009

I’m not a social media strategist–I’m a researcher. I actually don’t know very many social media strategists. That’s not a knock on the growing number of social media marketing consultants out there–it’s more a recognition of the limits of their practice.

Measuring Social Media ROI: Does size matter?