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These four questions are a great way to hone in on the value you provide, and ensure that your network’s perception of you aligns with your perception of yourself. Once they are the same, and you are delivering on your brand promise, I guarantee you will start attracting more opportunities into your life. I believe it because I see this alignment in action every day. Here are some questions I ask myself on a regular basis to make sure my self perception and my network’s perception of me remain aligned. Is your self perception and network’s perception aligned?
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Lots of IT projects fail, for lots of different reasons, but one of the most common reasons is that projects start wrong. Do you know how to start a project on the right foot?
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I must thank Heather for bringing up this brilliant question. To me, Twitter Favorites is another hidden gem for content discovery. Apart from discovering smart tips, Twitter Favorites works as a bookmarking tool to collect testimonials, acknowledgments about others and our work. Either way, it deserves more attention from us rather than rusting itself away on the sidebar. |
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 There are many things a blogger should check before hitting the “Publish” button. One of the greatest mistakes a blogger can make is hitting the publish button too soon. |
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In social media, questions, and not answers, dominate the landscape for branded digital programs. Anyone who tells you otherwise, is misinformed. The answers that reveal strategy and direction are ours to discover, however it’s our responsibility to take the initiative to answer our own questions and accordingly, pave the roads for experimentation and experience. It is in these journeys where we learn everything and as such, become the experts we sought in our quest seek direction and validation. |
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Engaging your brand in social media is easier said than done. There are many factors to consider when executing an effective social media strategy. Instead of watching the train wreck hurt your brand, here are warning signs of a weak social media strategy that you need to be aware of before things really get bad: |
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A couple weeks back I provided you with some tips on 'manually' measuring / benchmarking your Twitter engagement goals. |
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I’m moderating a discussion on the subject of trust and social media at the Web 2.0 Expo in San Francisco this week. This prompts me to inquire into the anatomy of trust in social media. Is social media making trust weaker or stronger? Trust in other people is established on the basis of promises kept. Either explicitly or implicitly we judge that a particular person is reliable, based on our own experiences or those of others. We don’t trust everyone we encounter of course, but a small number of those people we trust and who we happen to like will become friends; especially if the trust and attraction is reciprocated.
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Is your organisation contemplating social and digital media? Have you seen the horror stories about big brands getting it disastrously wrong? Have you seen the long lists of do's and don'ts? How do you chart a safe course through dangerous waters of social media? It's really not that difficult. Here, have a set of water wings.
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