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Engaging your brand in social media is easier said than done. There are many factors to consider when executing an effective social media strategy. Instead of watching the train wreck hurt your brand, here are warning signs of a weak social media strategy that you need to be aware of before things really get bad: |
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For all the time and effort many businesses put into setting up in social media it is surprising that many could not answer to the question: “What next?” |
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Perhaps the most difficult aspects of Social Media to embrace are the changes in our behavior and overall philosophy it necessitates in order to earn relevance and ultimately prominence in consumer hearts, minds, and markets. Simply put, Social Media makes us vulnerable and officially ends an era of perceived control threaded by the illusion of invincibility. |
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As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually unattainable by any one person. Of course, this headline is a play on those words, but it also opens the door to an interesting conversation – one that explores a global network of connections weaved from both relations and relationships and bound through action and reaction.
Are you treating social media like a checklist? A recent study by Econsultancy called “The Value of Social Media” shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. |
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Despite the fact that Twitter has more than 32 million users, has received massive publicity from both celebrities and government, and produced remarkable results for companies like Dell and Zappos, many business executives still don’t “get” Twitter. |
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When you are trying to “fabricate” Word of Mouth (WOM) for your offerings, who do you think of approaching first? Chances are that your first choice is to enlist the help of your most loyal customers. After all, they have the success stories to tell others, they like you, and you have an existing relationship with them – it’s a “no-brainer.” |
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The divine corporate blogging expert Debbie Weil recently asked this question on her blog, as part of a Kindle version refresh of her excellent book “The Corporate Blogging Book.” Debbie asked me to think about whether a blog should be the social media hub – your epicenter, the place where you’re trying to bring your customers and prospects. |
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Companies Must Approach Social Programs In A Coordinated Effort |
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