EmailTechnique
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Big changes in the social media landscape this week mean there’s a lot to discuss. These posts highlight all the latest and greatest tools, tips, trends, and strategies for navigating the ever-changing social waters.
Let's be honest - the web isn't always the easiest place to create trusted relationships. After all, the personal cues that we might use when meeting someone face to face don't apply. You never know who may be behind the keyboard in any online conversation and there are plenty of unscrupulous characters ready to take your money, reputation or time in thousands of ways. This, unfortunately, is the online world we live in ... and it is also the world that you must consider when trying to build relationships with your customers and promote your small business online. |
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Social media bookmarking sites are a wonderful way to market your business, product or service without breaking the bank. Sharing resources, data and content through social bookmarking, you’re able to connect with your target audience and provide them with information that’s relevant to their needs. Because social bookmarking is social in nature, the opportunity to engage with an otherwise untapped audience is (remarkable/guaranteed).
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Sure, social media takes a lot of time, but probably not as much time as you think. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Instead of a series of self-contained initiatives, build yourself a content ladder. |
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 This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.If you’ve already searched for some Fan Page inspiration and undertaken the task of building a custom landing page for your business’s Facebook presence, you may now be in the market for some features that will further engage your fans. |
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Here are 5 personal branding tips to help you gain lift: 1.) Identify and introduce yourself to 10 strong personal brands in your niche through Linkedin
When you know the people with juice in your niche and you begin to develop a relationship with them opportunities will come your way. A great way to start the introduction is to read one of their blog posts and let them know what you thought of their work in the introduction. This will show you care and make a positive first impression — everyone likes to be genuinely complimented. |
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It will probably come as no surprise that the pre-dominant activity on SlideShare, according to the company's CEO Rashmi Sinha, who I spoke with recently about the launch of their new branded channels, is B2B lead generation. |
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Are you blogging but not sure why? Not seeing business impact from creating blog posts? Wondering how and why to blog for your company? With a few quick yet critical fixes, you can turn your not-so-hot blog into a killer blog that will generate tons of traffic. |
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I recently spoke at a little breakfast meeting of a 100 people or so and I knew that the economy was still being unkind to small business owners. I knew they were still trying to wrestle with the alternative options that social media might provide. But coupled with wrestling whether to make the leap or not, was the notion that commitment to social media is labor intensive. They already wear a lot of hats and now they have to somehow integrate social media? So I thought it might be prudent to provide 5 simple suggestions on what an SMB can do right now to become part of that conversation. Yes, there will always be a learning curve, but we have to start somewhere and then build from that. |
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Over the last few years LinkedIn has evolved to play a central role in professional networking and relationship building. I’ve come to find it very disappointing when I see a profile that looks like it was thrown together in 20 minutes, doesn’t have much thought put in to it, or is clearly overdue for an update. |
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