Having established a broad understanding of digital technology and social media in the Introduction*  the aims of the Workshop are to:

The aim of this course is to provide a broad introduction to:

• The key digital technologies and social media tools.
• The ways in which they are impacting consumer’s lives.
• The various methods by which you can use them to help to meet your business objectives.

Subjects covered include:

Helping you understand the opportunities that digital technology and social media can offer your business.

Helping you define which digital technology and social media opportunities your business should pursue.