- Knowledge Base
- Charities and Social Media
- External Insight
- Categories and Classifications
- Facebook Techniques
- Marketing Techniques
- Mobile
- Social Media Ethics
- Social Media Legal Issues
- Social Media Strategy
- Social Media Techniques
- Social Media Technology
- Social Media Time Management
- Social Media Traps and Risks
- Social Media and Blogs
- Social Media and IFAs
- Social Media and ROI
- Defining Social Media ROI once and for all, and understanding the action-reactive-return narrative
- Marketing managers expect to boost social media spend in 2010
- Measuring Social Media ROI: Does size matter?
- Measuring Social Media ROI: Why it fails
- ROI: How to Measure Return on Investment in Social Media
- Social Media Balancing Act: Sentiment vs. ROI
- The Basics of Social Media ROI
- The Importance of a Social Media ROI Diagnostic
- The Three Dimensions of Social Media ROI
- Traditional Marketing versus Social Media
- What’s Wrong With Social Media Marketing Strategy
- Why Are Marketers So Bad At Measuring Social Media?
- Social Media and Search
- Transforming Your Organisation for Social Media
- Trends and Statistics
- Twitter Techniques
- Membership Organisations and Social media
- Social Media Tools Defined
Email
Traditional Marketing versus Social MediaTraditional marketing gives the illusion of control, because it doesn't require you to listen, respond, or accommodate people who don't agree with you or don't care for what you've said, or modify your communications based on peoples' reaction to it.
But an illusion of control is actually a dangerous thing. We've all been in situations where we've been on the receiving end of a traditional marketing pitch and have rolled our eyes, or decided on the basis of that communication alone that we'd never in a gazillion years do business with that particular company. Far better to be willing to engage customers and prospective customers in actual conversations -- which is what social media allows us to do. It humanizes corporate communications -- and gives companies opportunities to gather market intelligence as a value-add. People who are looking for "cast iron proof that social media works," are missing half the point. Social media, as a space, is already there. Ignoring it won't make it go away. Ignoring the fact that people are sharing information about products or services in public forums is a fact in today's world. Sure, you want to commit resources in areas that will give you ROI, but a better approach would be to consider execution (how to do it right!) vs. whether to do it at all.
I heard a great response when some asks about the ROI on Social Media. The reply was "What is the ROI on your mobile phone?" Your phone is an integral tool of business the same as social media today and tomorrow. Learn how to use Facebook to increase your online presence and engage with your customers directly in this free webinar.
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