- Knowledge Base
- Charities and Social Media
- External Insight
- Categories and Classifications
- Facebook Techniques
- Marketing Techniques
- Mobile
- Social Media Ethics
- Social Media Legal Issues
- Social Media Strategy
- Social Media Techniques
- Social Media Technology
- Social Media Time Management
- Social Media Traps and Risks
- Social Media and Blogs
- Social Media and IFAs
- Social Media and ROI
- Social Media and Search
- Transforming Your Organisation for Social Media
- Trends and Statistics
- 2009 Women and Social Media Study
- 50,000 Sites Already Have Facebook Social Plugins Integrated – And This Is Just The Beginning
- 80%+ Twitter accounts inactive, but core users more committed
- BigMouthMedia digital marketing survey – results show swing to social media
- Customers Ignite a New Era of CRM
- Facebook Is the Web’s Ultimate Timesink [STATS]
- Forget the 80/20 principle, with Twitter it is 79/7
- In Social Media, Consumers Offer Rewards to Deserving Brands
- It's the Trough of Disillusionment and So Much More
- Live Measurement of Social Media Activity
- Marketing is NOT Changing; Just Ask Paul Revere
- More referrals from social media than from search?
- Razorfish: Social media is helping established brands. But what about everyone else?
- Social Capital: The Currency of the Social Economy
- Social Media Affecting BtoB Buying Behavior
- Social Media Presentation: Maps and Charts
- Social Media for Government: 6 Trends for 2010
- Social media like Twitter change customer service
- Study shows women dominate on social networks
- The State of the Twittersphere 2010
- Trends in adoption of Social Media Tools
- Twitter demographics poses more opportunities for brand engagement
- We’re Addicted to Social Networks
- Who is the ME in Social Media?
- Why augmented reality will change the world as we know it?
- Twitter Techniques
- Membership Organisations and Social media
- Social Media Tools Defined
Email
Hat tip to my colleague at Edelman Digital TJ Kelly for sending this to me last week.
As you can see from the chart above, more than 30% of Twitter’s visitors were under 25 up from about 20% of its visitors at the end of 2008; thank you in part to celebrity adoption and the mainstream media mentioning Twitter over 20,ooo times last year on television (can’t find the source). Twitter has also extended its global reach expanding in Indonesia, Japan, Mexico to name a few. What this means for brands. Brands now have the opportunity to reach more people in more places on Twitter. They need to open up the firewall and be ready to engage in multiple languages by empowering their employee base to serve as brand evangelists. The important thing to remember is that Twitter is just a tool and if the masses move to something else (ah em … Google Buzz), brands need to be ready and try to forecast consumer behavior in order to stay one step ahead of the game. One model I use when creating strategic social media plans is to follow the Forrester POST Method (People, Objectives, Strategies, and Technologies or tools) in that order; and notice that technologies is considered last. Original Post: Twitter demographics poses more opportunities for brand engagement
|
|||
Printer-friendly version
